The best time to post on Telegram — and why no one can tell you

Round-ups usually name 9 am, lunchtime and 8 pm. The problem is that this is an average across every channel at once: a channel for developers and a channel about gardening have audiences on different schedules.

Finding your own slots

For two weeks, publish at different hours: early morning, lunch, evening, late evening. Watch the growth in the first hour rather than total views — it shows how many people were online when the post went out.

Then lock two or three slots and keep them. Consistency beats a perfectly guessed hour: readers learn that the digest arrives on Monday morning.

What matters more than the hour

Regularity. A channel publishing three times a week on fixed days is read better than one publishing whenever inspiration strikes.

Spacing. Two posts in the same evening compete: the second reaches fewer people than it would have in the morning.

Your audience’s time zone. If half your readers are elsewhere, “nine in the morning” is six for them. A scheduler should count time by zone name rather than offset, or the schedule drifts when clocks change.

Practical takeaway

Start with two slots: a weekday morning and an evening. In a month you will have your own numbers, and they will beat any averaged advice.

Scheduling with repeats and a calendar lives on the scheduler page.