A month of Telegram posts planned in one sitting
How to build a content plan so you stop inventing a post every morning.
Author burnout does not start with tiredness. It starts with the daily question “what do I post today”. A plan removes exactly that.
Three pillars instead of thirty topics
Inventing thirty topics is pointless — the plan collapses within a week. What works is rubrics: three or four recurring formats that ideas fall into.
Say a breakdown on Mondays, a short note on Wednesdays, a question to readers on Fridays. Then you are not inventing “a post” but “a breakdown”, which is far easier.
Filling it in
- Write down everything that has piled up: observations, reader questions, links. Usually that covers two weeks already.
- Sort into rubrics — some ideas die here, and that is fine.
- Put dates on them. Real days, not “sometime”: a plan without dates stays a wish list.
Leave gaps on purpose
Keep a third of the slots empty. News, an occasion, someone else’s post worth answering — all of it arrives without warning, and a packed calendar means throwing it away or posting twice in a day.
Where the plan should live
In a spreadsheet the plan is dead: it does not publish anything. It is more useful to create drafts and set times right away — then planning and publishing are one action instead of two. Recurring rubrics are set once as “every Tuesday at 09:00” and run themselves.
See how it looks in the app on the scheduler page.