Buttons under a Telegram post: when they help and when they hurt
Link buttons, reaction buttons and the usual mistakes — why five buttons work worse than one.
A button under a post is a call to action with a cost: it takes space and pulls attention from the text. So the question is not “should I add a button” but “which single action matters most”.
Link buttons
They lead to a site, a bot, another chat. They work where the action is obvious: “Sign up”, “Buy a ticket”, “Open the article”.
They stop working at five buttons: people do not choose, they close. Practice says one button, at most two in a row.
Reaction buttons
A vote right under the post: a subscriber taps, the counter grows. Unlike Telegram’s native reactions, you word the options yourself (“Useful” / “Not for me”) instead of picking from a shared emoji set. The counter sits on the button itself.
Good for quick feedback on a rubric. Not a replacement for a poll: real voting has polls and quizzes.
Technical limits
Buttons do not attach to an album: the request goes through but the buttons disappear. If you need both, send the album as its own message or publish as a rich message, which keeps buttons.
Keep button labels short: a long one wraps and looks untidy on narrow screens.
How it works here
Link buttons are set in the editor (up to ten, though fewer is better), and the address can be written without “https://” — the scheme is filled in. Reaction buttons live in the same place. See the scheduler.